Brand Mascot & Character Design
For my entire life, I have been obsessed with character design. As a small child I remember accompanying my mother to the supermarket so that I could stare at all the cereal mascots, retail displays, fun lettering on packaging and look at all product characters. I would design concept characters for the cast of made up cartoon series and fake products, now they are just real products I design for.
Brand Character Mascot Design & Consultation is what I do best.
Ethical Approach:
I aim to bring responsibility to my practice as children connect really well with mascots. I am always looking to work with clients that provide healthy alternatives for both us and our world. Throughout time some mascots have been problematic, especially to Black & Brown folk. I always keep a sensitive mind to advise my clients, sometimes it can be so subtle historically especially as a POC creative.
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Ön to the fun stuff!
Here is a selection of character and brand mascot designs I've done for various clients. Some may have a similar style, it's just what I get hired for a lot, but I love switching it up to fit the needs of my client and their audience.
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Consultation: I also consult brands looking to create a new mascot or refresh/redesign their current brand mascots. I study brand mascot history not only from a designer's perspective but the level of success and legacy, audience connection, and increase in brand awareness they have brought to the brands they speak for. I have built a Brand Mascot Reference Library, a modern day to vintage collection of brand mascot usage through company merchandise and promotional releases.
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Client: Glossier Inc.
Service: Brand Character Design: 12 'G-Pals' characters
based on best-selling products used for Holiday Global
Campaign

Client: Ollie's Pizza, High Falls NY
Service: Brand Mascot Design 'Tosti' within Full Brand Visual Identity

Client: Ollie's Slice Shop, Kingston NY (2nd Ollie's location!)
Service: Brand Mascot Design within Full Brand Visual Identity

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Client: Deltek Workbook Software / PCI North America
Service: Brand Mascot Design for B2B Software Company

Client: Van Zee Sign Co. Brooklyn, NY
Service: Brand Mascot Design for Visual Identity

Client: Two Seas Cyclery Brooklyn, NY
Service: Brand Mascot Design within Full Visual Identity

Client: Brooklyn Height Sound System, Entertainment, Brooklyn, NY
Service: Brand Mascot Design within Full Visual Identity

Client: Dark Medicine Apparel, Records, & Merch
Service: Brand Character Design for Apparel Graphic

Client: Playground Coffee, Brooklyn NY
Service: Brand Mascot Design within Brand Visual Identity

Client: Playground Coffee, Brooklyn NY
Service: Brand Mascot Design within Brand Visual Identity

Client: Cold World Frozen Goods, Apparel Brand
Service: Character Design for Merchandise Graphic

Client: Better™ Gift Shop
Service: Character Design for Apparel Graphic

Client: Self Promo
Service: Character Design for Merch

Client: Cool Pig, Harlem NYC
Service: Brand Mascot Design for NYC Based Skateboard Apparel Brand for Kids withinVisual Identity

Client: Tosa Kicks, Musical Group
Service: Character Design for Band Mascot/Merch/Promo

Client: Calabrese's Barber Shop, Keyport NJ
Service: Character Design for Promo Merch

Client: Self Promo
Service: Promo Design for Nalgene Bottle Graphic

Client: Loop Online Brand Agency
Service: Agency Mascot Design Refresh

Client: Housefly Fishing, Hawley PA
Service: Brand Mascot Design for River Clean Up Events

Client: AirBnB Property
Service: Character Design for Promo Giveaways

Client: Camp Umpy's Bagels & Stuff
Service: Brand Mascot Refresh within Full Visual Identity

Client: Rave Scout Cookies, Electronic Music Community
Service: Brand Mascot Design within Full Brand Visual Identity

Client: Russet Burbank, Tokyo JP
Service: Brand Mascot Design for American Vintage Dealer

Client: Only NY / Department of Sanitation NY DSNY
Service: Character Design for Apparel Graphic

Client: Paradise Plus, Brooklyn NY
Service: Brand Mascot for Paint Supply Store