I'm an illustrator with a deep love for quality character design and fun custom lettering.

I'm passionate about how much value, loyalty, and comfort a greatly designed character or mascot can add to a brand's success. 

I extensively research and collect characters of past and present branding history, studying their failures and triumphs to inform the characters I design for the future.

I love sharing this information with brands on an advisory level so they don't repeat mistakes of the past.

I was born and grew up in the diverse neighborhood of Flatbush in Brooklyn, New York to immigrant parents. I now live by a river in Pennsylvania with my lovely wife Mel and our rescue dog Shadow.