Lager Dog

Branding for Lager Dog, a business selling special NJ style ripper hot dogs and curated craft lager beers. I felt a single weight line with rounded ends worked best for this brand. The line work in a subtle fashion evokes thoughts of neon signage, hotdog wieners, and fun fast food. The fun and excited dog mascot communicates to patrons it's a fun choice to go with Lager Dog.

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